The Ferrari 296 GTB redefines driving pleasure, offering a thrilling Prancing Horse experience from extreme driving to everyday driving. Thanks to Ferrari's unrivalled track record of more than 70 years of motorsport success, the engine is not only the "heart of the beating" of the 296 GTB, but also an epoch-making event in the history of the Prancing Horse, ushering in a new era for the V6.

Ferrari has unveiled its all-new hybrid 296 GTB in Chengdu, the Prancing Horse's first road car with a V6 rechargeable hybrid powertrain. The 296 GTB was also unveiled at the newly refurbished Ferrari showroom in Chengdu, offering a unique customer experience with a range of core features including a 'Welcome Desk', 'Product Interactive Wall' and 'Heritage Library'.