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Since 2021, Renault has presented a number of unique creative projects that take a fresh look at its exceptional heritage and the emblematic models that are now part of popular culture. These projects bear testimony to the brand's ability to fuse heritage, design and innovation, while also creating a unique playground with huge scope of expression for contemporary designers. Renault has now called on the creative talents of Ora Ïto, one of the most avant-garde designers of his generation, to reinvent the aesthetics of Renault 17, creating a bold and modern take on this historic car.
"Revisiting an iconic vehicle like Renault 17 was a particularly exciting challenge. Working alongside Renault, I was able to articulate my artistic vision to create a sculpture in my own image." Ora Ïto, Designer
"R17 restomod, reinterpreted by Ora Ito, aligns perfectly with our approach to uniting heritage and innovation. R17 was part of pop culture, an icon of the 1970s with its avant-garde design and bold personality. This project celebrates Renault's original iconic design while giving it a contemporary twist with new features to create an experience that transcends the generations. At Renault, we are proud to collaborate with bold talented designers such as Ora Ïto, to reinvent our iconic models while remaining true to the spirit of the brand." Arnaud Belloni, Chief Branding Officer & VP, Renault Brand
Renault 17: a sports coupé of avant-garde design
Launched in 1971, Renault 17 epitomised the idealistic outlook of the 1970s. A sporty coupé of clean lines, available as a 4-seater coupé or a convertible, it perfectly reflected the spirit of the time, with its looks and performance. A front-wheel drive with a longitudinal engine, subsequently available with fuel injection, and a range of active and passive safety features, Renault 17 was both high-tech and elegant, with its angular lines and an interior styled for demanding customers. Over 92,000 units were built between 1971 and 1979.