Appearance: Slim, athletic man, typical cyclist. Brunette curls that are slightly wavy and a friendly facial expression. Usually clean-shaven, only wears reading glasses when working on the computer. Often in casual-elegant clothing: collarless shirt in grey or black from the Danish brand Minimal, combined with jeans. In winter, sometimes with a jumper, often with eye-catching patterns or colours, over a shirt. Clothes always look smart without being overly formal. Wears a silver wedding ring (alternately on the left or right hand) and a smartwatch on the left hand.

Body language and expression: Usually relaxed and casual, uses a lot of natural gestures when speaking. Open and inviting, often with a slight smile, which creates laugh lines around the eyes. Conveys a serious and professional aura without appearing stiff.

Style: Combination of business casual and creative nonchalance. Shirts are often collarless and in muted colours such as grey or black, with the sleeves usually rolled up. In colder weather, colourful jumpers with interesting patterns are also worn.

Background and surroundings: Scenes from a creative working environment, such as an agency with minimalist, Danish furnishings, or outside in quiet surroundings, with him as the main focus of the picture. The background should be restrained enough to allow the person to take centre stage.

Special features: Wedding ring and smartwatch are typical accessories, three- to five-day beard appears occasionally, but does not remain a permanent feature.